Training Course

V.E.R.NE training course has been created specifically for employees and entrepreneurs working in the production and service sectors linked to the cultural routes in Europe, in particular:
  1. Municipalities and associations
  2. Information services (tourist associations, tourist offices, travel agencies)
  3. Hospitality sector (tourist accommodation - pilgrims hostels, rural houses, hotels, boarding-houses, tourist apartments; restaurants)
  4. Transportation (taxis, bus, other)
  5. Tourist guides (official tourist guides, ways guides)
  6. Other activities (horse riding, cycling, other)
  7. Local crafts (artisan producers - artisan cheese makers, honey producers and packers, craft of sausage factories, artisan bread producer, bake artisan producer, other;  hand crafts- artists, stonework, stonemasons, cabinet making, cabinet makers, carpentry, carpenters, gilding, gilders, stained-glass artists, clog makers, others).
This is a self-study course with 4 general modules (1-4) and 4 customised modules (5-8) for specific target sectors.

Module 1

THEORETICAL CONCEPTS OF CULTURAL ROUTES

Abstract: The module explains what a cultural route is and how it can be created. Examples of European Cultural Routes are provided. Cultural routes offer opportunities to develop networks, valorise cultural heritage and enhance tourism development.

Key words: cultural route, Council of Europe, certification, common heritage, network, cultural activities, business development, sustainable tourism, visibility, local development
Files: Theoretical Concepts of Cultural Routes(PDF)
          Theoretical Concepts of Cultural Routes(doc)

Module 2

BUSINESS AND ENTREPRENEURSHIP

Abstract: Business in economic sense includes human activities like production or sales of goods and services. The main target of every business is to perform these goods and services are for earning profits. So in general every business needs to be for its existing profitable. Businessmen who are responsible for their entrepreneurship need to be able to cooperate with their environment.
To make a successful entrepreneurship, the business needs to have an organizational structure. The competitiveness in the market is conditioned by sophisticated business plan, marketing plan and also quality standards.

Key words: business environment, organizational structure, business plan, marketing plan, quality standards
Files: Business and Entrepreneurship

Module 3

GOOD PRACTICE EXAMPLES IN EUROPEAN CULTURAL ROUTES

Abstract: This module presents best practices in the development and management of European Cultural Routes in Greece, Poland, Austria, Luxembourg, Spain and the Czech Republic.

Key words: cultural routes, cultural tourism, culture, route management, route planning, best practice
Files: Good Practice Examples in European Cultural Routes

Module 4

ENGLISH FOR EUROPEAN CULTURAL ROUTES

Abstract: Module 4 is a self-study language course for people who are devoted to cultural routes. It has been designed to help target users understand basic phrases, expressions and sentences that they may come across in their everyday practice, working with tourists and customers. Very simple dialogues, translations and comprehensible word lists should facilitate self-oriented learning. On completion of the course the learners will be able to understand the target language and communicate their needs at A1 level according to CEFR. 

Key words: self-study, language course, English, craftsmen, administration, restaurant, hotel
Files: English For European Cultural Routes

Module 5

CUSTOMISED MODULE FOR HOSPITALITY SECTOR STAFF (RESTAURANTS AND ACCOMMODATION PROVIDERS)

Abstract: This module revolves around accommodation and restaurants in the proposed Cultural route in Crete. It begins with general information on accommodation and restaurants and continues with the creation of specific products for the cultural tourist route. It then goes on with places of interest, their historical and cultural background and concludes with the elaboration of specific menus for the tourist cultural routes including sample menus, specific ingredients, medical care and complementary services. 
The English glossary at A2/B1 level introduces more advanced vocabulary - specific for the module’s target groups.

Key words: accommodation, restaurants, food, local ingredients, medical care, history
Files:

Module 6

CUSTOMISED MODULE FOR TOURIST INFORMATION OFFICES

Abstract: The main part of the all tourism services are tourist information offices. These offices provide essential information about tourism in the region to tourist. They are important element which link tourists and tourism. Nowadays are running projects about cultural routes which make more visible cultural heritage of the region. Tourist information offices should be informant who such important information mediates to tourists.
The English glossary at A2/B1 level introduces more advanced vocabulary - specific for the module’s target groups.

Key words: tourism, culture route, European culture route of Saints Cyril and Methodius, tourist information offices
Files:

Module 7

CUSTOMISED MODULE FOR LOCAL ADMINISTRATION STAFF

Abstract: This module is especially designed for any person interested in setting up a cultural route. Here you will find all the information needed to step by step build up the  project. Historical  and cultural expectations as well as legal requirements are presented. Some references to official text are provided.

Key words: local administration, history and art, culture, legal regulations, priority actions, network, services around the route, marketing, promotion
Files: Local Administration(PDF)
          Local Administration(doc)

Module 8

CUSTOMISED MODULE FOR ARTISANS, ARTISTS AND LOCAL PRODUCERS

Abstract: This module analyses the meaning of craft and the role it can have, the conversion of craftworks into souvenirs and the benefits it can have on European Cultural Routes: the opportunity to recover the traditions, local identity, creating and retaining jobs in rural areas.
The English glossary at A2/B1 level introduces more advanced vocabulary - specific for the module’s target groups.

Key words: artisans, artists, local producers, traditional products, handcraft
Files:



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